How much does Walmart Marketplace take?
Set your category's referral rate and fulfillment method. See Walmart's fees, your real profit, and the price you need.
How Walmart Marketplace fees work
Walmart has no monthly or listing fee. You pay a referral fee when an item sells, plus fulfillment fees if you use WFS:
- Referral fee: a percentage of the total sale price, including shipping. 15% for most categories, lower for electronics (8%) and computers (6%). Some categories, like apparel, baby and jewelry, use price tiers.
- June 2026 cuts: Walmart lowered referral rates in 14 categories, with the biggest cuts in apparel, consumer electronics and home.
- New Seller Savings: stores that went live after February 1, 2026 can opt in for 20% off referral fees on their first $50,000 in sales, rising to 30% and 40% at higher sales, through January 31, 2027.
- WFS: if Walmart stores and ships your items, you pay a fulfillment fee per unit based on weight, plus monthly storage.
Pricing tip
Walmart rewards low prices in search. Use the target margin box to find the lowest price that still keeps the margin you need.
Worked example
On a sale where you receive $29.99, Walmart fees come to $7.95 (26.5% of the sale). After $11.50 in product, shipping and packaging costs, you keep $10.54, a 35% margin. These are the calculator's starting numbers, so you can change any of them above.
| Line | Amount |
|---|---|
| You receive | $29.99 |
| Referral fee (15%) | −$4.50 |
| WFS fulfillment fee | −$3.45 |
| Your costs | −$11.50 |
| Profit | $10.54 |
Common questions
What percentage does Walmart take?
15% of the sale price for most categories, with lower rates in some categories. There is no monthly fee.
Is selling on Walmart cheaper than Amazon?
Referral rates are similar, but Walmart has no $39.99 monthly plan fee, so small sellers often keep slightly more.
Does the referral fee include shipping?
Yes. Walmart's referral fee is charged on the total sale price, including any shipping the buyer pays.
Source: Walmart official site. Rates checked October 2026.